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Tel Aviv University Masterclass series: MARKETING AND SALES ON THE DAY AFTER

The crisis has presented organisations in all global economies with serious marketing threats, as well as unprecedented opportunities.  We will examine traditional and new marketing models we can expect to use in the post-COVIDRe-imagine traditional marketing approaches and apply new marketing models for changed market opportunities and paradigms
OVERVIEW:
The crisis has presented organisations in all global economies with serious marketing threats, as well as unprecedented opportunities.  We will examine traditional and new marketing models we can expect to use in the post-COVID world.
KEY LEARNINGS:
In these sessions we will consider the critical and basic changes to the mindset of customers brought about by the COVID-19 global crisis. We will examine the effect of these changes on markets and brands. By the end of the sessions, participants will be able to understand both what has changed and what hasn’t in a Marketing Post COVID-19 world and how to apply this understanding to their corporate and brand value propositions.

PRESENTED BY:
Dr. Eyal Maoz is an experienced Marketing Professor with a distinguished career in some of the top-rated b-schools in the world. Skilled in marketing management, e-learning, business development, entrepreneurship and strategic planning.
When
10/26/2020 5:30 PM - 10/27/2020 7:00 PM
AUS Eastern Standard Time